We create thoughtfully designed, high-quality clothing that celebrates love, connection, and the joy of family.

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Loved by Families

Trusted by parents who value quality and comfort

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Small-Batch & Exclusive

Thoughtfully made, limited pieces

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Gifting Made Easy

Timeless, thoughtful pieces perfect for special occasions.

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Supporting Small Business

Every purchase means the world to us

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Australian Owned

Designed with love, Melbourne based brand

What our customers say

Group 5

"The Cherí Red Set is SO comfy! The fabric is next-level soft, and the fit is perfect."

—Emily T.

Group 5

"Loved it for my toddler, so I got one for myself too. No regrets!"

Frances L

Group 5

"Ordered the nursing sweater and I am obsessed! It’s warm, comfy, and makes feeding in public so easy. Need more colours!"

—Sheila B.